tag:blogger.com,1999:blog-41911323751882338982024-03-13T04:39:10.443-07:00THE RETAIL COUCH A blog and podcast dedicated to the gift, spa, home, outdoor and travel industry. I might touch on my life as a road warrior, a Mom of a 3.5 yr old and my love of coffee. Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.comBlogger96125tag:blogger.com,1999:blog-4191132375188233898.post-57019323484181345072016-01-12T11:18:00.003-08:002016-01-12T11:18:33.792-08:00<br />
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<span style="font-family: Verdana, sans-serif;">A PRODUCT FOR ALL SEASONS</span></div>
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<span style="font-family: Verdana, sans-serif;">Super stoked about working with this awesome new company, called <a href="http://www.remodeez.com/" target="_blank">Remodeez</a>. </span></div>
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<span style="font-family: Verdana, sans-serif;">You can find them on <a href="https://www.blogger.com/%3Cblockquote%20class=%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-version=%226%22%20style=%22%20background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAAGFBMVEUiIiI9PT0eHh4gIB4hIBkcHBwcHBwcHBydr+JQAAAACHRSTlMABA4YHyQsM5jtaMwAAADfSURBVDjL7ZVBEgMhCAQBAf//42xcNbpAqakcM0ftUmFAAIBE81IqBJdS3lS6zs3bIpB9WED3YYXFPmHRfT8sgyrCP1x8uEUxLMzNWElFOYCV6mHWWwMzdPEKHlhLw7NWJqkHc4uIZphavDzA2JPzUDsBZziNae2S6owH8xPmX8G7zzgKEOPUoYHvGz1TBCxMkd3kwNVbU0gKHkx+iZILf77IofhrY1nYFnB/lQPb79drWOyJVa/DAvg9B/rLB4cC+Nqgdz/TvBbBnr6GBReqn/nRmDgaQEej7WhonozjF+Y2I/fZou/qAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/_TgjXzKkH_/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">take the gym bag and leave the smell. #remodeez #outsmartsmell</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by remodeez%C2%AE (@remodeez) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2015-12-15T07:54:52+00:00">Dec 14, 2015 at 11:54pm PST</time></p></div></blockquote> <script async defer src="//platform.instagram.com/en_US/embeds.js"></script>" target="_blank">Instagram </a> </span></div>
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<a href="http://2.bp.blogspot.com/-s5t3YOJgFvc/VpVQc5PSb6I/AAAAAAAAAb8/gyrqj45SFs4/s1600/SNEAKERS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="224" src="http://2.bp.blogspot.com/-s5t3YOJgFvc/VpVQc5PSb6I/AAAAAAAAAb8/gyrqj45SFs4/s320/SNEAKERS.jpg" width="320" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;">These light odor eaters really work hard and after having them to insert in my Vibram Five Fingers (shoes with no socks needed) -- I can honestly say that they really do work!! </span></div>
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<a href="http://1.bp.blogspot.com/-klifMNFlabQ/VpVQvkJxq3I/AAAAAAAAAcM/tCv_o2EpCH0/s1600/gym-bag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="http://1.bp.blogspot.com/-klifMNFlabQ/VpVQvkJxq3I/AAAAAAAAAcM/tCv_o2EpCH0/s320/gym-bag.jpg" width="320" /></a></div>
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<span style="font-family: Verdana, sans-serif;">I'm really excited to start working with this innovative company and love that these products can go anywhere. Sporting goods, hunting, fishing, boats, RV's, kids sports shoes and bags, cars (especially if you have dogs), pharmacy, natural food grocers... the list goes on!! </span></div>
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<span style="font-family: Verdana, sans-serif;">Looking forward to seeing everyone on the road this year and even more excited to help this company grow!! </span></div>
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<span style="font-family: Verdana, sans-serif;">Hugs and High Fives!</span></div>
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<span style="font-family: Verdana, sans-serif;">M</span></div>
Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com1tag:blogger.com,1999:blog-4191132375188233898.post-41871756064196981282015-09-10T14:51:00.001-07:002015-09-10T14:51:55.328-07:00Podcast 21 - Kristin Carpenter-Ogden part deux<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3792088/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><div style="font-family: -apple-system-font; font-size: 12px; line-height: 16px;">Making the 4th quarter count. Kristin and I dive into the importance of brick n mortars and more importantly the touch you get from an actual person as opposed to chatting with your laptop or smart phone. We give you the retailer some great ideas to get creative this holiday season. Plus, a challege, a call out to VISA, MasterCard and Square and to all of you reps!!</div>
<p> </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3792088">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-51024779806838796572015-08-02T01:01:00.001-07:002015-08-02T01:01:03.985-07:00Podcast 20 - Solocast on balance <iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3708194/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Pretty stoked about todays solocast. I talk about kicking sugar and finding balance during trade show season. Just me and the mic. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3708194">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-82001101227893359392015-07-19T06:42:00.001-07:002015-07-19T06:42:33.808-07:00Podcast 19 - Live from the LA MART<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3682829/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Today's special podcast was recorded this week at the LA MART. The Western States' most comprehensive collection of world-class, regional, and national showrooms & brands available only to the trade community. I chatted with the Sales Directors from these awesome brands; Pink House Jewelry and Design, PPD, Anne Taintor and Primal Elements. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3682829">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-39491762344385583212015-07-12T11:12:00.001-07:002015-07-12T11:12:41.817-07:00Podcast 18 - LIVE from Atlanta<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3669850/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>This is a podcast that I am so excited about. I got to have the opportunity of recording live at The Atlanta Home and Gift Show this week. It has an NPR vibe and I really want to do more of these. Enjoy!! </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3669850">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-74792318751467335052015-06-28T17:55:00.001-07:002015-06-28T17:55:34.855-07:00<div class="MsoNormal" style="text-align: center;">
<span style="font-family: Calibri;"><span style="color: blue; font-size: x-large;"><b>BEING A GREAT SALES LEADER </b></span></span></div>
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<span style="color: #414141; font-family: Calibri; font-size: 16pt;"> If you are a first time sales director or needed a friendly reminder; then realize your role as a sales leader is to inspire to lead up, not down. This means shifting
your focus to leveraging the strengths of the sales team and each individual
salesperson. You have to think strategically and strive to understand each
person on the team.</span></div>
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<span style="color: #414141; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"> Too many salespeople move into a management role thinking
they must lead every person the way they would want or like to be led. In
reality, nothing can be farther from the truth. Great sales managers know each
person on their team is different and, therefore, manage them accordingly to their unique weaknesses and strengths.<o:p></o:p></span></div>
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<li><span style="color: #414141; font-family: Symbol; font-size: 16pt; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b style="text-indent: -0.25in;"><span style="color: #414141; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Learn to listen</span></b><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;">;
the role of sales managers has changed. It’s no longer about being taskmaster;
it’s about enablement and support.</span></li>
<li><span style="color: #414141; font-family: Symbol; font-size: 16pt; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b style="text-indent: -0.25in;"><span style="color: #414141; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Communicate</span></b><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;"> to
your team what is expected of them and how they’ll be measured.</span></li>
<li><span style="color: #414141; font-family: Symbol; font-size: 16pt; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;">Hierarchical,
prescriptive management is dead, don’t try to control everything. Communicate a
vision instead; let people try to figure out how they are going to get there on
their own.</span></li>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #414141; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Have
empathy;</span></b><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;"> remember what it was like when you sold. Use that empathy
to see things through your team’s eyes.</span></li>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><b style="text-indent: -0.25in;"><span style="color: #414141; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Be
objective and create a sales process:</span></b><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;"> If you try to turn everyone into an
artist (like you probably were) it is going to be frustrating and won’t be
scalable. As an example, develop criteria that break down the
characteristics of makes a great (A), average (B) and poor (C) rep. Then,
categorize all your reps based on those characteristics and manage
accordingly. For your As – set long term goals, over communicate and
overcompensate. Manage your Bs to become as so when the As inevitably
leave you have someone to back fill them. Set very short-term goals and
celebrate small wins for your Cs to get them back on the winning path.</span></li>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;">Coach your team on a daily basis to help them plan their
selling activities to provide the maximum value and impact to their prospects.</span></li>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;">Do be an inspirational leader because you understand what
it’s like to follow.</span></li>
<li><span style="font-family: Symbol; text-indent: -0.25in;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><span style="color: #414141; font-family: Calibri; font-size: 16pt; text-indent: -0.25in;">Don’t micro-manage.</span></li>
</ul>
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<span style="color: #414141; font-family: Calibri;"><span style="font-size: 21px;"> Resource:</span></span></div>
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<div>
<span style="color: #414141; font-family: Calibri;"><span style="font-size: 21px;"> <a href="http://www.strengthsfinder.com/home.aspx"> StrengthsFinder</a> is an awesome book to use if you are in charge of building an in-house team or a road team. </span></span></div>
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<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/05724984744028569634noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-48916660784366136402015-06-28T17:32:00.001-07:002015-06-28T17:32:15.609-07:00Podcast 17 - {Solocast} Being a Sales Manager<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3643340/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p><span style="font-size: 10pt; color: rgb(0, 0, 0);">Todays Solocast came about while being at the Dallas Home & Gift Show for 5 days. <span style="font-family: Calibri;">This means shifting your focus to leveraging the strengths of the sales team and each individual salesperson. You have to think strategically and strive to understand each person on the team. </span></span></p>
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<!--EndFragment--><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3643340">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-82635773168967171012015-06-22T14:30:00.000-07:002015-06-22T14:36:17.858-07:00<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Why I Fell In Love With Periscope: 7 Intro Tips for Beginners</span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-U4ItrBklI9w/VYh8rPVQTlI/AAAAAAAAAC0/Ud5hC4Pdhaw/s1600/RetailCouch_Periscope.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="280" src="http://3.bp.blogspot.com/-U4ItrBklI9w/VYh8rPVQTlI/AAAAAAAAAC0/Ud5hC4Pdhaw/s400/RetailCouch_Periscope.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">My Profile on Periscope</span></td></tr>
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<span style="color: #351c75; font-family: Arial, Helvetica, sans-serif; font-size: large;"><span id="goog_1543315392"></span><span id="goog_1543315393"></span><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">So... a funny thing happened to Twitter recently. They bought A funny little app that is reinventing how we interact with our audience. It's allowing us to get a glimpse in to every day lives around the world. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>Periscope</i> was born. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I didn't quite know what I was going to utilize it for. After speaking to a few friends I realized I could take my podcast on the road and show the visual side to what I do for living. With the timing being perfect and with our new products arriving soon -- I vowed to take this app where no one has taken it before. A gift trade show. Now you may think that isn't fun.. but, I guarantee you that if you're a retailer, a rep, a manufacturer or a principal of a showroom - this may be of value to you. Even if you are a shopper - I mean who doesn't love beautiful, creative people creating amazing products from frames, candles - handbags and jewelry. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">See, <a href="https://www.periscope.tv/">Periscope</a> is a live application. </span><br />
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There are two basic things you can do on Periscope:</div>
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<li style="list-style-type: decimal; margin: 0px 0px 10px 35px; padding: 0px;">broadcast or</li>
<li style="list-style-type: decimal; margin: 0px 0px 10px 35px; padding: 0px;">watch others broadcast.</li>
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Periscope is a great opportunity to share your experiences with others.</div>
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Press a button and you are live. Not only that, but your followers will be instantly notified you are broadcasting, so you’ll be directly connected to your audience.</div>
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If you are more apt to viewing then go ahead and view away, but do interact with whom you are watching. Letting them know what you'd like to see, or for them to talk about is just as important to what the broadcaster is recording. </div>
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How to sign up... download the app from your iPhone or Android and good news is you don't actually need a Twitter account, though it is pretty nice when the two work hand in hand. </div>
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<a href="https://itunes.apple.com/gb/app/id972909677" rel="nofollow" sl-processed="1" style="-webkit-transition: all 0.4s ease 0s; color: #2361a1; font-size: 17px; transition: all 0.4s ease 0s;" target="_blank">Here’s your download link on iTunes</a><span style="background-color: white; font-size: 17px;">. </span></div>
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<a href="https://play.google.com/store/apps/details?id=tv.periscope.android" rel="nofollow" sl-processed="1" style="-webkit-transition: all 0.4s ease 0s; color: #2361a1; font-size: 17px; transition: all 0.4s ease 0s;" target="_blank">Here’s your download link on Google Play</a><span style="background-color: white; font-size: 17px;">.</span></div>
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<span style="background-color: white;"><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">I've been experimenting with a few videos to date and while time of day has a little to do with your initial successes. Keep in mind, this is a GLOBAL application and you are reaching around the world. So, there are 24 hours in a day, and people are watching around the clock. So know your audience if you are reaching folks just in your country. Off hours may be best. Here are few things I've noticed so far.</span></span></span></div>
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, sans-serif; font-size: 17px; line-height: 23px;">A few helpful tips to draw people in if you are broadcasting LIVE :</span></div>
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<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Please keep your video vertical for now - it is the way the app was intended (but updates will be coming over the next few months) </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Create a fun title that will grab anyone strolling through the regional map. </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Do encourage the viewers to click on the hearts if they like what they are seeing or to comment for what they'd like to know. It's awkward enough to just be chatting away with 3 people on and all you see is nothing. Engage them. Open ended questions like; Where are they from, Is it night or day where they are... asking random questions is actually really fun. </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Don't sell yourself too hard - just be authentic. </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Create a game if you are just on to be on - make it fun at least. </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Don't be serious - you are the one that pushed the "start broadcast" button. </span></span></li>
<li><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;">Lastly, have fun!! The more you engage, the more fun you'll have. </span></span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 23px;"><span style="color: #222222; font-size: 17px;">Check out this great blog I came across recently and to put it simply - describes how the every man or woman can use Periscope to engage and humanize through this awesome new technology.</span><span style="color: blue;"> </span></span><a href="http://seanmeverett.quora.com/Periscopes-Infectious-Engagement"><span style="color: blue;">Sean M. Everett - Infectious Engagement</span></a></span></div>
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<span style="background-color: white;"><span style="color: #222222; font-family: Arial, Tahoma, sans-serif;"><span style="font-size: 17px; line-height: 23px;"><br /></span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/05724984744028569634noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-56341552160382705602015-06-21T00:00:00.001-07:002015-06-21T00:00:55.195-07:00Podcast 16 - Greta Rose Zagarino<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3627759/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><h1 style="margin: 0px; padding: 0px; border: 0px; font-family: proxima-nova, 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: inherit; font-weight: inherit; line-height: 18px; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0"><span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0.1"><span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$text1:0">If you think you know social media and the importance of how you build your brand, whether it's a retail store, your own business, whatever...You'll want to take notes while owner of the Greta Rose Agency chats on the couch with me today. Her agency helps create, develop and manage </span><a style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; color: rgb(18, 86, 136); text-decoration: none;" href="https://instagram.com/explore/tags/brandstrategies/" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$entity1:0">brand strategies</a><span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$text2:0"> and online reputations, custom </span><a style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; color: rgb(18, 86, 136); text-decoration: none;" href="https://instagram.com/explore/tags/wordpress/" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$entity2:0">Word Press</a><span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$text3:0"> and </span><a style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; color: rgb(18, 86, 136); text-decoration: none;" href="https://instagram.com/explore/tags/ecommerce/" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$entity3:0">eCommerce</a> <a style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline; color: rgb(18, 86, 136); text-decoration: none;" href="https://instagram.com/explore/tags/websites/" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$entity4:0">websites</a><span style="margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; vertical-align: baseline;" data-reactid=".2.0.0.0.2.1.0.0.1.$text0:0:$text5:0">, and effective social fan pages that produce specific measurable results. This is an episode you won't want to miss. </span></span></h1><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3627759">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-82326672751960996492015-06-20T22:35:00.003-07:002015-06-22T13:38:30.477-07:00<div style="text-align: center;">
<b><i><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;">Podcast 16 - Greta Rose Zagarino</span></i></b></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<h1 data-reactid=".1.0.0.0.2.1.0.0" style="border: 0px; font-family: proxima-nova, 'Helvetica Neue', Arial, Helvetica, sans-serif; font-weight: inherit; line-height: 18px; margin: 0px; padding: 0px; vertical-align: baseline;">
<span data-reactid=".1.0.0.0.2.1.0.0.1" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-size: small;"><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text0:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">I'm thrilled to announce that I had the privilege of chatting with </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity0:0" href="https://instagram.com/gretaroseagency/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">@gretaroseagency</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text1:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> for this weeks informative podcast. Her agency helps create, develop and manage </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity1:0" href="https://instagram.com/explore/tags/brandstrategies/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#brandstrategies</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text2:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> and online reputations, custom </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity2:0" href="https://instagram.com/explore/tags/wordpress/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#WordPress</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text3:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> and </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity3:0" href="https://instagram.com/explore/tags/ecommerce/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#eCommerce</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text4:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity4:0" href="https://instagram.com/explore/tags/websites/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#websites</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text5:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">, and effective social fan pages that produce specific measurable results. </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity5:0" href="https://instagram.com/explore/tags/entrepreneur/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#entrepreneur</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text6:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity6:0" href="https://instagram.com/explore/tags/bosslady/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#bosslady</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text7:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity7:0" href="https://instagram.com/explore/tags/runner/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#runner</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text8:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity8:0" href="https://instagram.com/explore/tags/triathlete/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#triathlete</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text9:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity9:0" href="https://instagram.com/explore/tags/nonprofitguru/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#nonprofitguru</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text10:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity10:0" href="https://instagram.com/explore/tags/pnw/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#PNW</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text11:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity11:0" href="https://instagram.com/explore/tags/northwestisbest/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#northwestisbest</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text12:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity12:0" href="https://instagram.com/explore/tags/hoodriver/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#hoodriver</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text13:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity13:0" href="https://instagram.com/explore/tags/podcast/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#podcast</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text14:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"></span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity14:0" href="https://instagram.com/explore/tags/theretailcouch/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#theretailcouch</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text15:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity15:0" href="https://instagram.com/explore/tags/pdx/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#pdx</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text16:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> >> Streaming tomorrow - google The Retail Couch. </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity16:0" href="https://instagram.com/explore/tags/itunes/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#iTunes</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text17:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity17:0" href="https://instagram.com/explore/tags/stitcher/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#stitcher</a><span data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$text18:0" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> </span><a data-reactid=".1.0.0.0.2.1.0.0.1.$text0:0:$entity18:0" href="https://instagram.com/explore/tags/blogspot/" style="border: 0px; color: #125688; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">#blogspot</a></span></span></h1>
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<span data-reactid=".1.0.0.0.2.1.0.0.1" style="border: 0px; font-family: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></span></div>
<div>
<span data-reactid=".1.0.0.0.2.1.0.0.1" style="border: 0px; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Trebuchet MS, sans-serif;"><i>Side note - GRETA IS AWESOME!!</i></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">This was all about stepping out of my normal podcast mode to switch gears towards some other great topics that are crucial to everyday business. Greta recently wrote this great book, How Manage Your Own Website. She breaks it down so simply and I finally learn why social media is so useful, but more importantly, reading those crazy stats so you know how to target your listening/following audience. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">We discuss everything under the sun and she shares her 5 point system; as well as some favorite apps and books. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Check it out in the resources listed below. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Lastly, downloaded the Nancy Duarte book and she is amazing. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-VO5M7qVmoSo/VYZL31bbvuI/AAAAAAAAACg/wDXd9EGmCOE/s1600/IMG_4477.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-VO5M7qVmoSo/VYZL31bbvuI/AAAAAAAAACg/wDXd9EGmCOE/s400/IMG_4477.JPG" width="266" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">5 PT SYSTEM<br />Create > upload > optimize > share > analyze</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br />TIPS:<br />Periscope App</span><br />
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Share Google search instructions INSTEAD OF your url<br />Facebook is rolling out: Bluetooth Beacon</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Read my book (shameless plug)<br /><br />RESOURCES:<br />Greta Rose: How to Manage Your Own Website (<a href="http://manageyourownwebsite.com/">http://manageyourownwebsite.com</a>)<br />Nancy Duarte: Resonate<br />David Allen: Getting Things Done</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Thanks so much for listening and for subscribing!! It makes all the difference.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Sincerely,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Michele</span></div>
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Anonymoushttp://www.blogger.com/profile/05724984744028569634noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-6287610629519019222015-06-14T00:00:00.001-07:002015-06-14T00:00:39.406-07:00Podcast 15 - Trade Show 101 {Part 2 of 2}<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3612817/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Okay....here is part 2 of my Solocast on Trade Shows to give you confidence and to show you that a few tips can make the difference in a good trade show and a great one. Hope you enjoy and wishing you all the success during the Summer market season.</p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3612817">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-30270003428880793042015-06-07T00:00:00.001-07:002015-06-07T00:00:14.036-07:00Podcast 14 - It's All About That Prep <iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3600621/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>I for one am so excited for Summer show season to be here. It's my favorite time of year and I love that I get to use my podcast to possibly help someone else. This is part 1 of 2 for being prepared before, at and after your trade show. Please let me know if you are that one person I helped! That's all I'm asking for. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3600621">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-59452162843172006362015-06-06T20:52:00.003-07:002015-06-06T20:52:35.488-07:00IT'S ALL ABOUT THAT PREP....<h2 style="text-align: center;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">PODCAST 14 - EPISODE 1 OF 2 - TRADESHOWS</span></h2>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Well
it’s that time of year again. Summer show seasons are under way and I for
one am very excited. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Today’s
episode is all about the “BIG SHOW.” In fact, I’m going to do a 2-part podcast.
Today is show 1 – getting prepared and having all the tools you need to show up
and be successful. Part 2 will be what you do during the tradeshows as well as
how you build on that momentum for the next 6 months.<span style="mso-spacerun: yes;"> </span>My hope is regardless if you are a
manufacturer, rep or showroom you’ll come away with a few tips to make it your
best show season yet.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">As I
mentioned earlier, it’s an important time of year for all parties involved. How
you work together is a like a waltz. You must move consistently through all
aspects of the dance. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">It really
does take a good deal of planning, but with some preparation and a strong team
to help with a few logistical tweaks – your game of attack come opening day
should be fantastic.<o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">I’ve
been going to tradeshows for about 13 years and always find myself walking the
aisles looking for the newbies. Unfortunately, most stick out like a sore
thumb. Their table placement is wrong, their booth is too dark, they may be
blocking flow with a book shelf that is supposed to be merchandised… the list
goes on. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">I’ll kick
this off with A few important tips that begin to make your to-do list about two
– three months out at least if not more.<o:p></o:p></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-UlbgaShoDF8/VXO_SJcCNgI/AAAAAAAAACI/MnmXe40OTCs/s1600/NY-NOW-279.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="424" src="http://1.bp.blogspot.com/-UlbgaShoDF8/VXO_SJcCNgI/AAAAAAAAACI/MnmXe40OTCs/s640/NY-NOW-279.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Courtesy of NY NOW</span></td></tr>
</tbody></table>
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<ul>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Choosing
a trade show</span><span style="font-family: Calibri; text-indent: -0.25in;"> </span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Location </span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Th</span><span style="font-family: Calibri; text-indent: -0.25in;">e
look of your booth </span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Making
it approachable </span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Show
specials? Everyone loves a deal, especially the ones spending the money.
Retailers love to save where they can.</span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Snacks
and Drinks</span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Offer
something different, something of value. If you are a local at that tradeshow,
have a cute print out of the areas must see retailers, restaurants, coffee
places… etc. It’ll set you apart from another vendor who may sell something
similar to you.</span><span style="font-family: Calibri; text-indent: -0.25in;">Social
Media plan of attack or reach</span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Make
all your reservations – try to always stay within walking distance</span></li>
<li><span style="font-family: Calibri; text-indent: -0.25in;"> Dry
Run before shipping: Making sure you create a list of all items that you’d like
to have in your booth. All printables, don’t leave for the last minute. Make a
space to test out your booth, map out the booth before packing it up to ship.</span></li>
<li><span style="font-family: Calibri;"><br /></span></li>
</ul>
<br />
<div class="MsoNormal" style="text-indent: -24px;">
<o:p> <span style="font-family: Verdana, sans-serif;"><b><i>What should you bring?<span style="line-height: 16pt;"> </span></i></b></span></o:p></div>
<div class="MsoNormal" style="text-indent: -24px;">
<o:p><span style="font-family: Verdana, sans-serif;"><b><i><span style="line-height: 16pt;"><br /></span></i></b></span></o:p></div>
<div class="MsoNormal">
<b><span style="font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">TRADE SHOW TOOL KIT</span></b><b><span style="color: #3a3939; font-family: Calibri; font-size: 16.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">:</span></b></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Pens:</span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">
Always bring extras. Electric pencils are great in a pinch too.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Bags:
</span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">I love throwing a few reuseable bags
in my luggage for last minute items or my lunch to carry to the show.</span><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Electronic
Gadgets:</span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"> If you have electricity in your booth. Then good for you…
if you don’t due to saving costs, then make sure you bring travel chargers for
your phone, laptop, etc.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Cups:
</span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">I bring my own travel mug and water
bottle to refill.<b> </b></span><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Badge
Holders:</span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;"> I have several that I’ve collected over the years that
have a pen holder and a spot for my business cards. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">Items
to keep in booth: </span></b><span style="color: #3a3939; font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-hansi-theme-font: major-latin;">Catalogs, postcards, price
sheets, folders, notepads, business cards, staplers, Square or other credit
card machine device if you’d like to sell products for at once delivery, or
sell the booth at the end. </span><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">NOTEBOOK:
</span></b><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I like a classic journal to staple
retailer business cards or to write notes on anyone who visited me.<b style="mso-bidi-font-weight: normal;"> <o:p></o:p></b></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Smartphone:
</span></b><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I use my iPhone to take photos of
badges when they forget to bring biz cards or don’t want to give me all of
their info.<o:p></o:p></span></div>
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retrieval scanners: </span></b><span style="font-family: Calibri; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">These are
great for your first tradeshow. So often folks forget to bring business cards
and you don’t want to miss a single person that came by. These are great to
create your first data base. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/05724984744028569634noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-37441893419152233942015-05-31T08:44:00.001-07:002015-05-31T08:44:03.385-07:00Podcast 13 - Kristin Carpenter-Ogden<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3586346/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>LUCKY NUMBER 13. This shared episode/podcast is way beyond anything I could've every predicted... it was awesome and I'm totally inspired by this mom of 2, owner of Verde PR and all round outdoor, lifestyle gal. Talking shop about the ever changing landscape of retail was a great conversation that could have gone on for hours... truly. We hope our listeners will enjoy the topic and while the conversation is an important one - my hope is you'll get a good laugh along the way. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3586346">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-57171050329378609892015-05-24T00:00:00.001-07:002015-05-24T00:00:19.023-07:00Podcast 12 - Kris Kaplan<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3570596/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Today's special podcast interview is with Kris Kaplan. You'd never look at him today and notice that he's 25+ years sober, a lover of core values and principles. Sure he has an Ironman tattoo, is a certified Gazelle's Coach. His reps love him and he's grown up in the gift industry. Kris Kaplan or as I like to call him K2 is a testiment to one thing - perserverence. Grab a pen and paper and listen up!</p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3570596">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-89107624404828613982015-05-17T00:00:00.001-07:002015-05-17T00:00:18.990-07:00PODCAST 11 - Solocast {Upselling + Great Sales Apps}<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3556901/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Todays podcast is all about upselling and a few reminders of why it's good to build relationships as well as a few of my favorite apps to keep me on track. Notes are in my blog. www.retailcouch.blogspot.com</p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3556901">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-23512966965153934062015-05-14T14:53:00.002-07:002015-05-14T14:53:32.640-07:00UPselling + Favorite Sales Apps<div class="MsoNormal" style="text-align: center;">
<b><span style="font-size: large;"><span style="color: #282828; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><i>It's never too late to start over. If you weren't happy with
yesterday, try something different today. Don't stay stuck. Do better.</i></span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: center;">
<b><span style="font-size: large;"><span style="color: #282828; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><i><br /></i></span></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-GVcWzYKim7s/VVUZEdwCqDI/AAAAAAAAABw/fygO4PG8hn0/s1600/tumblr_n74c3kHHs41qzkgllo1_500.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-GVcWzYKim7s/VVUZEdwCqDI/AAAAAAAAABw/fygO4PG8hn0/s320/tumblr_n74c3kHHs41qzkgllo1_500.png" width="320" /></a></div>
<div class="MsoNormal" style="text-align: center;">
<b><span style="font-size: large;"><span style="color: #282828; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><i><br /></i></span></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #282828; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><i><br /></i></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri;"><i><b><span style="color: blue;">**Podcast 11 : SOLOCAST notes</span></b></i></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Effective
up selling requires patience, detailed observation, resilience and some skill.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Get a
few more dollars out of your customers by following these five up-selling tips:<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">1. Get them talking:</span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri;">People
love talking about themselves. In my experience, the better the conversation,
the longer a retailer stays in the conversation, the more they tend to spend
and the greater the chance they’ll become a repeat customer.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Conversation
helps build a relationship, showcases your product knowledge and makes the
retailer/buyer feel like you’re their friend instead of a salesperson. How,
though?<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">2. Ask open-ended questions:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri;">Get
your customers talking by asking them open-ended questions. You don’t want
their response to be “yes” or “no” because you can’t learn anything about them,
how they plan to use the product or how much they’re able to spend.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">This
process will reveal products or services that the customers didn’t intend to
buy.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">If
you’re selling candles and accessories, for example, try asking questions like:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">What are your best selling candles now?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">How much are your customers willing to
spend?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: major-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Tell me about your favorite scents.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">3.</span></b><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"> <b style="mso-bidi-font-weight: normal;">Suggest
products your retailers need:</b><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">The
answers to your open-ended questions will help you suggest products the buyer
might need to solve a problem they expressed during your conversation. If
you’re suggesting a more expensive product than the one they were looking to
purchase, always explain its features, benefits and why this product is better
suited to fulfill their needs. (REALLY KNOW YOUR PRODUCTS)<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Not
every up-selling story has a happy ending. How you handle rejection can send a
message to the customer about how genuine your recommendations really were.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">4. Walk customers through all of your
lines:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">– even
if they didn’t want to see all of them. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">The
pathway you take through your products can present up-selling opportunities
too. If you’re helping a retailer with creating a </span><span style="font-family: Calibri;"><span style="color: black;">men’s area</span></span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><b>,</b> walk them through the </span><span style="font-family: Calibri; text-decoration: none;"><span style="color: black;">men’s products you carry and suggest additional lines that
you’ve found popular in other accounts of yours.</span></span><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"> <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><br /></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;"><i>Creating
voids can make you more successful when you ask those open-ended questions.</i> See how
up-selling can help? If you don’t ask, you don’t know.<o:p></o:p></span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">5. Close the sale the same way you
started it:<o:p></o:p></span></b></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">Remember
how bubbly and friendly you were when you walked into the store? Act the same
way throughout the entire transaction, tell them your name and don’t forget to
thank them for instilling their trust in you before you leave.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #282828; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">6. Cloud Syncing:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri;">It is worthwhile investing some time into having your files and
documents synced up through “the cloud”. This will ensure you will always have
access to the latest versions of your documents across all computers. Nothing
is more painful than to realize while on the road that the important document
you had to print is only available on your desktop computer at home.<o:p></o:p></span></div>
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<span style="font-family: Calibri;">A simple solution is</span><span style="color: #454544; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "PT Serif"; mso-hansi-theme-font: major-latin;"> </span><span style="color: #0e73c0; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "PT Serif"; mso-hansi-theme-font: major-latin; text-decoration: none; text-underline: none;"><a href="https://www.dropbox.com/business/resources/app-integrations">Dropbox</a></span><span style="color: #454544; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "PT Serif"; mso-hansi-theme-font: major-latin;"><a href="https://www.dropbox.com/business/resources/app-integrations"> </a>– </span><span style="font-family: Calibri;">it allows you to store files in the cloud and it
supports multiple platforms. And best of all: <b>it’s free</b>.<span style="color: #454544;"><o:p></o:p></span></span></div>
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<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Calibri;">I LOVE DROPBOX!!! <span style="color: #454544;"><o:p></o:p></span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-oODS0PRVgdw/VVUVc2VSDEI/AAAAAAAAABk/Kbn7VmqAjtc/s1600/JimR.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="137" src="http://1.bp.blogspot.com/-oODS0PRVgdw/VVUVc2VSDEI/AAAAAAAAABk/Kbn7VmqAjtc/s400/JimR.jpg" width="400" /></a></div>
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<span style="color: #454544; font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "PT Serif"; mso-hansi-theme-font: major-latin;"><br /></span></div>
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<span style="font-family: Calibri;">Being that we are all 1099’ers – being smarter with our time is
just smart business. Which brings me to a few of my favorite apps for the time
management, being able to scan orders or info to the appropriate vendor/person
and just an overall importance of maintaining your professional side by keeping
up with maintaining your bio and profile.<o:p></o:p></span></div>
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<h4>
<span style="color: #454544;"><span style="font-family: Courier New;">o</span><span style="font-family: 'Times New Roman'; font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-style: normal; font-variant: normal; line-height: normal;"><span style="font-family: Verdana, sans-serif; font-weight: normal;"> </span><a href="http://turboscanapp.com/"><span style="font-family: Trebuchet MS, sans-serif;">TurboScan</span></a></span></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #454544;"><span style="mso-list: Ignore;">o<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="color: #454544;"><a href="https://itunes.apple.com/us/app/adobe-acrobat-dc-pdf-reader/id469337564?mt=8">Adobe Reader</a><o:p></o:p></span></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #454544;"><span style="mso-list: Ignore;">o<span style="font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="color: #454544;"><a href="https://www.linkedin.com/mobile?trk=hb_ft_mobile">LinkedIn</a><o:p></o:p></span></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #454544;"><span style="mso-list: Ignore;">o<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="color: #454544;"><a href="http://getsigneasy.com/">SignEasy</a><o:p></o:p></span></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #454544;"><span style="mso-list: Ignore;">o<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><!--[endif]--><span style="color: #454544;"><a href="http://www.bestparking.com/">Best Parking</a><o:p></o:p></span></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: #454544;"><span style="mso-list: Ignore;">o<span style="font-size: 7pt; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="color: #454544;"><a href="https://www.stitcher.com/">Stitcher </a><o:p></o:p></span></span></h4>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Times; mso-hansi-theme-font: major-latin;">ACTION:</span></b><span style="font-family: Calibri;"> Which up-selling techniques have
worked best for you on the road, in your trade show booth, on the phone, etc...</span></div>
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<span style="font-family: Calibri;"><br /></span></div>
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<span style="font-family: Calibri;">Hope you enjoyed it. </span></div>
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<i><span style="font-family: Georgia, Times New Roman, serif;">Michele</span></i></div>
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<span style="font-family: Calibri;">{Leave a comment with any suggestions, thoughts or a great recipe}</span></div>
Anonymoushttp://www.blogger.com/profile/05724984744028569634noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-24803311242437261542015-05-04T11:36:00.001-07:002015-05-04T11:36:38.669-07:00Podcast 10 - Lindsey Huxford of Kitsch <iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3533339/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>This week we speak with a great gal from a haute brand called Kitsch. Lindsey Huxford new she loved fashion from a young age and as such was determined to get to Los Angeles and go after her dreams of working in fashion. I hope you enjoy the podcast as much as I enjoyed speaking with her. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3533339">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-10104943131693623402015-04-29T15:34:00.001-07:002015-04-29T15:34:52.200-07:00<div class="separator" style="clear: both; text-align: center;">
<span style="color: #ea9999; font-family: Verdana, sans-serif; font-size: x-large;"><b>FEELING GRATEFUL!!!</b></span></div>
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<span style="font-family: Verdana, sans-serif;">I got the best phone calls and emails today where several reps called me to say 'thank you' for helping them get out of their heads, closed the sales and can't wait to get out there tomorrow. Then I got an email from a great guy at an amazing sock brand that suggested my podcast to his colleague after he's been listening to who he feels I would be a great mentor for her. Moments.... calls like that remind me to stay in my hustle. My side hustle and my core hustle blend daily and I couldn't be happier.</span></div>
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<span style="font-family: Verdana, sans-serif;">I love that my downloads have doubled in this wonderful second month and I can't wait to chat with the amazing guests scheduled for May. </span></div>
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<span style="font-family: Verdana, sans-serif;">Feeling grateful over all and thanks if you are one of my amazing reps or if you've found me via Twitter @ <a href="https://twitter.com/theretailcouch" target="_blank">The Retail Couch</a> or @ <a href="https://twitter.com/salesguru33" target="_blank">SalesGuru33</a>, <a href="https://instagram.com/retailcouch/" target="_blank">Instagram</a>, or are listening through <a href="http://www.stitcher.com/podcast/the-retail-couch" target="_blank">Stitcher/RetailCouch</a> or subscribing through iTunes. </span></div>
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<span style="font-family: Verdana, sans-serif;">Thank you - thank you!!</span></div>
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<span style="font-family: Verdana, sans-serif;">Sincere gratitude,</span></div>
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<span style="font-family: Verdana, sans-serif;">Michele</span></div>
<br />Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-60877810238948743842015-04-26T14:17:00.001-07:002015-04-26T14:17:18.417-07:00Podcast 9 - Rep Stuff 101<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3515703/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>I could've chatted forever about Reps, multilple lines and giving a thourough product presentation. Today, was just a quick taste of a much longer series of podcasts to come. These are my highest rated podcasts so far and I'm seeing just where my audience lives and wants more of. I'm all about personal growth. I think reps are hungry for it too. We'll see -- if this one surpasses the others I'll know where to rock some great nuts and bolts. It'll get better and I'll bring in some amazing guests to help funnel some seriously good content. So excited for it.</p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3515703">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-30181982599195058792015-04-19T19:17:00.001-07:002015-04-19T19:17:03.866-07:00Podcast 8 - The Guncles ™<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3502634/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>You may know these guys from "reality TV". but, I know them from the kids industry. They are Bill & Scout; and are hard working PR entrepreneurs, Dads and all round funny guys. They are sharing a few secrets with us today and I'm honored to know them and call them friends. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3502634">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-55586150582549271012015-04-19T08:29:00.001-07:002015-04-19T08:29:19.156-07:00Podcast 7 - Chris Pegula, True Dude<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3501423/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Today's special podcast with Chris Pegula, CEO of Diaper Dude and Creator of the True Dude Movement + Author of From Dude to Dad is chatting today about all things awesome. Also, in honor of my 1,000 downloads as a podcast newbie we are doing a giveaway for 3 awesome listeners. Listen and leave a comment, #truedudexretailcouch to win. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3501423">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-61811461587834947992015-04-16T19:52:00.001-07:002015-04-16T19:52:54.611-07:00SOLOCAST 2<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3497828/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>This solocast had to be done!! I was too amped up not to share a few amazing things and plus, as always share a few selling nuts and bolts. Hope you enjoy it!!</p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3497828">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-9190392845416425972015-04-12T10:31:00.001-07:002015-04-12T10:31:09.495-07:00Podcast 6 - Elana Schulman of Chewbeads<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/3487873/height/75/width/200/theme/legacy/direction/no/autoplay/no/autonext/no/thumbnail/no/preload/no/no_addthis/no/" height="75" width="200" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe><br /><p>Episode 6 is a glimpse into the hot kids brand of Chewbeads. They take customer service and trade shows very seriously. Elana also talks about her love of spinning. </p><br /><p><a target="_blank" href="http://directory.libsyn.com/episode/index/id/3487873">Check out this episode!</a></p>Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com0tag:blogger.com,1999:blog-4191132375188233898.post-61796236849515822132015-04-06T13:58:00.002-07:002015-04-06T14:06:03.977-07:00<div class="page" title="Page 2">
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<span style="font-family: Verdana, sans-serif;"><span style="color: orange; font-size: large;">A CASE FOR TECHNOLOGY</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;"><br /></span></span>
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">Great article, written by Tech Candy CEO, Cheri Stine on why Tech is so hot in retail!!</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;"><br /></span></span>
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">ENJOY!</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;"><br /></span></span>
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">On Tuesday, Jan. 27, 2015, Apple
announced record earnings in their
first-quarter report. The next day, </span><span style="font-size: 10pt; font-style: italic;">Time
Magazine </span><span style="font-size: 10pt;">broke it down for all of us non-geeks
by explaining that to sell 74.5 million iPhones
in one quarter meant “Apple sold 34,000
iPhones every hour, 24 hours a day, each day
over the three-month quarter. That’s just </span><span style="font-size: 10pt; font-weight: 600;">over </span></span><span style="font-family: Verdana, sans-serif; font-size: 10pt; font-weight: 600;">nine iPhones sold every second</span><span style="font-family: Verdana, sans-serif; font-size: 10pt;">.” We also learned recently that
in total, Apple has shipped one billion iOS devices including
iPhones and iPads. The numbers are truly staggering. They are
facts that simply beg retailers to look at how their store is participating in a category that will not go away anytime soon.</span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">The NPD Group reported that mobile phone accessory sales
during the two-week period after the launch of iPhone 6 and
iPhone 6 Plus in 2014 was $249 million. According to NPD’s
new Smartphone Accessory Inventory Report, 41% of iPhone
buyers say they purchase accessories when they buy the phone,
but </span><span style="font-size: 10pt; font-weight: 600;">58% buy their accessories after they have left the phone
store</span><span style="font-size: 10pt;">. In addition, iPhone buyers spend nearly double after they
leave the store as they did during their initial purchase.
</span></span><br />
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">Technology in the gift arena can include phone cases,
speakers, charging cords, power sources, and a plethora of
other adjunct items like phone charms, screen cleaners, or the
now-famous Selfie Stick. “Women think of their phone as an
accessory, like a purse or jewelry,” says April Mraz, CEO of Tech
Candy. “Our goal is to create products to enhance a women’s
experience with her phone—protect it beautifully and make it
easier to use,” Mraz says.
</span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">Triple C Designs, and Streamline. “Technology is a thriving
category, and we believe our customers need options to offer
products that fit their specific customer profiles,” she says. “It’s
hard to imagine a successful gift store without some kind of tech
accessories offering.”
</span></span><br />
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">What kinds of stores are successful with technology-related
products? Any store selling general accessories. Michele Flamer
with H & Butler, the maker of the Mighty Purse, says their
products perform best in “stores that cater to savvy, fashionable
women, which can include bookstores, clothing boutiques, gift
stores, museum stores, and hospital gift shops. Everyone I know has
a smartphone, and everyone is looking for ways to integrate the use
of their phone into their daily life in fun and functional ways,” says
Flamer. “The marrying of fashion and tech is the new normal.”
</span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.irvsluggage.com/p/80436?gclid=CjwKEAjw3YipBRDL2bHhjLmFkQsSJADtzktj47RFnVRxy5qf6Pfc9oEiT6i7vxxsts66MKr1UAtPxBoCKkXw_wcB" target="_blank">H&Butler Mighty Purse in Icy Purple</a></td></tr>
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<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt; font-weight: 600;">More than $20 billion was generated in smartphone acces-
sories sales in 2012</span><span style="font-size: 10pt;">, and $38 billion is projected for 2015. When
smart buyers read those statistics, they’re asking how their stores
can capture some of this revenue stream. Many gift stores and
boutiques have jumped on the bandwagon with dedicated tech-
nology areas in their store offering a wide array of products for
smartphone owners. Still others are digging in their heels and
refusing to move forward with this category. </span></span><span style="font-family: Verdana, sans-serif; font-size: 10pt;">When stores are asked why they don’t carry technology accessories, they reply with these three common reasons:</span><br />
<span style="color: #ff8824; font-size: 13pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="color: #ff8824; font-size: 13pt;"><span style="font-family: Verdana, sans-serif;">1. “I carried cell phone covers a few </span></span><span style="color: #ff8824; font-family: Verdana, sans-serif; font-size: 13pt;">years ago, and although they were</span><br />
<span style="color: #ff8824; font-size: 13pt;"><span style="font-family: Verdana, sans-serif;">successful, I’ve been there, done that.”
</span></span><br />
<span style="color: #ff8824; font-size: 13pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">This statement is like saying “I carried a candle line last year,
so I don’t need to anymore.” Candles are timeless gifts, and
likewise are technology products. The technology industry is
thriving, with consumers begging for more products to use with
the one item in their life they carry 24/7. (As we know, many
people DO sleep with their phones beside them!) Personal technology devices are not a fad, and like it or not, they are woven
into almost every part of our day. People of all ages and walks of
life are spending money on technology, and in many cases, will
spare no expense to keep their devices dressed and accessorized.
</span></span><br />
<span style="color: #ff8824; font-size: 14pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="color: #ff8824; font-size: 14pt;"><span style="font-family: Verdana, sans-serif;">2. “There are too many phone styles </span></span><span style="color: #ff8824; font-family: Verdana, sans-serif; font-size: 14pt;">and too many sizes to keep up with!”</span><br />
<span style="color: #ff8824; font-size: 14pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">Simply put, the Apple iPhone market penetration is so
astounding, many retailers carry only Apple products, which
serve eight out of every ten people who walk into their store.
Given Apple’s historical product release strategy, there are usually only two to three phone styles being sold at any given time.
That makes the desired store mix pretty easy to predict. </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">Michelle Ruby, half of the </span><span style="font-size: 10pt; font-style: italic;">Just Got 2 Have
It </span><span style="font-size: 10pt;">powerhouse team running sales representative groups and showrooms </span></span><span style="font-family: Verdana, sans-serif; font-size: 10pt;">in Atlanta and Las Vegas explains
why their new groundbreaking </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">Las Vegas showroom has
</span><span style="font-size: 10pt; font-weight: 700;">four </span><span style="font-size: 10pt;">technology ven</span></span><span style="font-family: Verdana, sans-serif; font-size: 10pt;">dors like; H & Butler, Tech
Candy, </span><span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">T</span><span style="font-size: 10pt;">riple C Designs, and Streamline. “Technology is a thriving
category, and we believe our customers need options to offer
products that fit their specific customer profiles,” she says. “It’s
hard to imagine a successful gift store without some kind of tech
accessories offering.”</span></span><br />
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<span style="color: #ff8824; font-size: 14pt;"><span style="font-family: Verdana, sans-serif;">3. “The phones change too often, and </span></span><span style="color: #ff8824; font-family: Verdana, sans-serif; font-size: 14pt;">my inventory is suddenly obsolete!”</span><br />
<span style="color: #ff8824; font-family: Verdana, sans-serif; font-size: 14pt;"><br /></span>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-x2vFu1GJpNo/VSLzIz6qXjI/AAAAAAAAAao/8MVLRlAJ69k/s1600/tech4.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-x2vFu1GJpNo/VSLzIz6qXjI/AAAAAAAAAao/8MVLRlAJ69k/s1600/tech4.jpg" height="180" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.techcandycases.com/" target="_blank">Tech Candy </a></td></tr>
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<span style="color: #ff8824; font-family: Verdana, sans-serif; font-size: 14pt;"><br /></span>
<span style="color: #ff8824; font-size: 14pt;"><span style="font-family: Verdana, sans-serif;"><br /></span></span>
<span style="font-size: 10pt;"><span style="font-family: Verdana, sans-serif;">Turns out nothing could be further from the truth. Most
people have signed two-year contracts and can’t buy a new </span></span><span style="font-family: Verdana, sans-serif;"><span style="font-size: 10pt;">phone when the latest and greatest is announced, which extends
the shelf life on smartphone accessories for a particular size to
almost four years. Many people who do upgrade their devices
immediately give their outdated phone to someone else in their
family, keeping the form factor alive for a longer time and driving
sales of new cases and accessories by the new owner. In addition,
when a new phone style is announced, the older style is usually
offered for free with a two-year contract. This extends the older
size to brand-new owners in a different demographic group. The
bottom line? Products designed specifically for particular smart-phone sizes or styles are not obsolete quickly—they remain viable
gift options for years after they were“the next best thing."</span></span></div>
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Michele Flamer - Sales Guruhttp://www.blogger.com/profile/02512047274619949611noreply@blogger.com3